Watch Our Latest TV Commercial During the World Cup Games!

We have just recently final­ized a TV com­mer­cial for TarO­Mar fly­ing insect killer prod­uct and it will be shown before and after every foot­ball game dur­ing the World Cup foot­ball matches on IRIBTV. The client (Fouman Chimie) wanted us to cre­ate an action-filled 30 sec­ond long com­mer­cial based on a theme they have used in the past to good effect in their marketing.

The ad will be aired for the first time on June 16th 2010 before the South Africa — Uruguay match that takes place at 23:00 local Tehran time. Hope you enjoy it.

The project had a few com­plex shots which included trans­for­ma­tion of the insec­ti­cide can into the pro­tag­o­nist robot, shoot­ing blue screen scenes and com­posit­ing them into the CG envi­ron­ment and cre­at­ing a believ­able CG space where all the action took place.

So here is the ini­tial sto­ry­board as well as some color and light­ing tests, done by Kian Kiani, we cre­ated for this film which is pretty close to the final result.

storyboard-edited01_eslahi

TarO­Mar sto­ry­board 01

storyboard-edited02_eslahi

TarO­Mar sto­ry­board 02

And here are some color keys for the room environment:

color-key1-

Color key 01

color-key1-

Color key 02

The rig­ging and ani­ma­tions were done by Saman Khor­ram, Bahram Najand was in charge of the lay­out, shad­ing, light­ing and ren­der­ing in Max 2009 using Men­tal Ray.  Adib Souly cre­ated the smoke, explo­sion and rocket effects using mostly Sof­t­im­ages par­ti­cle and ICE sys­tem and the effects were com­pos­ited in post using Fusion. Faraz Sayyadi did the com­posit­ing using Fusion and the most time-consuming shots were the radar-like user inter­faces that had to be cre­ated and ani­mated layer by layer.The final movie was re-cut and edited by Ali Chenari and Bahram Najand who also took care of the sound effects.

You can see some of the shots of the inte­rior we cre­ated here in this post.

We would really appre­ci­ate receiv­ing any feed­back, com­ments or cri­tiques on this work so please tell us what you think.

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Author: Reza Ghobady (71 Articles)

Founder and Manager of Vishka Studio since 2003, I have a passion for CG and creative arts. A multitasking, multithreading machine by necessity, my aim is to create a multimedia and entertainment venture capable of creating compelling animated movies. Artistic value, production quality and having fun are the main ingredients of a successful creation and I strive for perfection every step of the way.

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